If You Make a Video, Make it Lasting

Trying to connect with your audience (that is, your students perhaps) is the goal of any video you may create for your class. There are many ways to do this, but one of the most common is to throw in some sort of meme to make that connection. And the sad fact is that as soon as you do this, you date your video… almost making it obsolete.

old-meme

(Source: http://www.quickmeme.com/meme/3sg14g)

An article was recently passed on to me (Extending the Shelf-Life of Your Instructional Videos: Six Common Pitfalls to Avoid) that backs up this recommendation. In the article it talked about some things you should avoid putting in your video, like current events, among other things. Memes, by their nature, are current event-based, and so should be avoided. Why is that? Well, to make that connection with the students, you don’t want to seem out of the loop, culturally speaking. If you were to have an old meme of any sort in your video, the message may get lost, as the viewers will be more focused on the meme itself, rather than how the meme relates to your message. You don’t want that, do you? All that work and effort lost because of something so simple. That is, unless, of course, you want to make your video a one-off thing. If that is your goal, have fun with it.

Steve Holsonback
Instructional Media Design Specialist
Center for Academic & Professional Excellence
John.Holsonback@victoriacollege.edu
Ext. 3425

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